Project type:

T-shirt concept 

Created for:  

Uncommon Grounds Coffee and Tea


Nelson Caldwell


Emily Woodworth

Printing & layout:

Select Design


In another life, I was the roastmaster and general manager of a specialty coffee shop in Burlington, Vermont. Designing their t-shirts on the side was one of my first freelance gigs. Emily Woodworth, a barista, did a superb job realizing my concept. These shirts sold well for nearly 15 years.

The company’s tagline—“We roast our own”—appears at the base of a crystal ball. The design is inspired by Art Nouveau style and features visual cues that would resonate with patrons—such as UG’s trademark cup and saucer, maple leaves turning, and Camel’s Hump in silhouette.