Project type:

Digital ad and landing page

Written for:  

Efficiency Vermont


Corey Machanic


Corey and I developed these as part of a Landing Page Best Practices Guide for the Efficiency Vermont team. We took an existing ad and landing page and reworked them to demonstrate how strong copy, clean design, and consistent visuals can work together to drive a desired action. Click here to view the accompanying digital ad.

Copy: “Weatherize Now . . . Get up to $2,000 Cash Back”

Why insulate and air-seal your home now? Because we’re offering up to $2K in cash incentives until 12/31/16. And because you’ll get a comfier, safer home: no more winter drafts, scary ice dams, or dusty-musty air. [...]

Click the images for full copy.